Marketing trends are being defined differently throughout the internet, but this
dataset is exploring two main factors and how they interact
together. First, consumer experience  or engagement. I’m asking, How long are consumers spending on
the shopping website? In the case for this dataset, they do not provide with revisiting consumers but we can check for reoccurring visas.  Second, consumer behavior or browsing
Behavior- I’m asking the question: where is this person shopping and are they
making the purchase? 

This data set will look at data from an online store This
dataset exploration will be analyzing marketing trends and purchasing behaviors
in online shopping. I will be defining marketing trends divided into different
categories, consumer experience, revenue and consumer behavior. consumer
experience= trust, resonance, personalization, engagement, loyalty. revenue=
business impact, return on investmenet and lifetime value consumer behavior=
time spent on page, if they made a purchase or not. Sales/revenue customer
satisfation NPS Lifetime value of customer Brand loyalty Return of investment
make own data set on these variables.